I can tell you, anecdotally, why this has happened: Because wine is delicious. It looks like the Chinese have figured this out, too. China, meanwhile, has displaced the UK in the world’s top five wine-consuming nations, with consumption of still, light and sparkling wines growing by 33.4% in China and Hong Kong combined in 2011 to reach 156.19m 9-litre cases. The UK dropped down to sixth on the list. Consumption in China and Hong Kong grew 2.4 times larger in the five-year period from 2006 to 2010, and the figures predict a further 54.25% rise between 2011 and 2015.
The study goes on to find that white wine accounts for only 20% of all wine consumption worldwide. The reason is simple, red wine is better. That’s not part of the study. That’s just a fact. Even in Asian countries, where white wine was expected to gain a strong share (theoretically because it goes better with their food) red wine is kicking it’s wimpy counterparts’ butt.
Additionally, the Asian-Pacific region saw a growth in spirits consumption by 59%, as compared to a growth in America by just over 3%. That’s a lot of Jim Beam at the Karaoke club right there.
So the moral of the story? Be more like the Asian-Pacific people, and drink more. America is number one in wine, now let’s step up our game in spirits!