January 23rd, 2012 by Jim

We’re Number One!


Well, it finally happened, and I’m glad to report that I’ve been doing my part the best I can. The US has finally passed the rest of the world in wine consumption. According to a study, The US has edged ahead of Italy and France to become the world’s largest wine market by volume, according to latest figures from Vinexpo and the IWSR. US consumption reached 311.3 million 9-litre cases in 2011 – equivalent to 3.735 billion bottles. In addition, the Vinexpo/IWSR five-year forecasts indicate that US wine consumption should continue to grow by 10% between 2011 and 2015.

I can tell you, anecdotally, why this has happened: Because wine is delicious. It looks like the Chinese have figured this out, too. China, meanwhile, has displaced the UK in the world’s top five wine-consuming nations, with consumption of still, light and sparkling wines growing by 33.4% in China and Hong Kong combined in 2011 to reach 156.19m 9-litre cases. The UK dropped down to sixth on the list. Consumption in China and Hong Kong grew 2.4 times larger in the five-year period from 2006 to 2010, and the figures predict a further 54.25% rise between 2011 and 2015.

The study goes on to find that white wine accounts for only 20% of all wine consumption worldwide. The reason is simple, red wine is better. That’s not part of the study. That’s just a fact. Even in Asian countries, where white wine was expected to gain a strong share (theoretically because it goes better with their food) red wine is kicking it’s wimpy counterparts’ butt.

Additionally, the Asian-Pacific region saw a growth in spirits consumption by 59%, as compared to a growth in America by just over 3%. That’s a lot of Jim Beam at the Karaoke club right there.

So the moral of the story?  Be more like the Asian-Pacific people, and drink more. America is number one in wine, now let’s step up our game in spirits!






News, Wine

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