March 7th, 2013 by Dipsomaniac

Do More Than Just Whisper “Vermouth”


If you don’t really want to add vermouth to your martini because you think it’s cute to wave the bottle over the rim of the glass instead or just wave your cocktail toward Europe, that’s ok with me. But you’re missing out on what really makes a cocktail legitimate. And don’t call it a “martini” if it doesn’t have vermouth. It’s just a cold glass of gin. NTTAWWT.

If you want to have a real classic home bar, you’ll need to make room in your refrigerator for at least two bottles of vermouth, a sweet and a dry. One of the finest brands of vermouth out there doesn’t come from Italy or France, but actually from New York state. Atsby  Vermouth is producing two very nice varieties of the fortified botanical wines that really make cocktails come alive. They make a blond vermouth which they call Amberthorn. This aromatic ingredient is the perfect edition to a really nice Negroni, one of the most classic of all cocktails. Their red vermouth is called Armadillo Cake, and makes a wonderful Manhattan. Check out the Atsby website for lots of great recipe ideas.

To celebrate the arrival of Atsby to Middle Tennessee, they are throwing a launch party for the local trade. (That’s liquor store workers and bar personnel to you and me.) But is cooperating with the Nashville Scene to set aside a few spots for those of us who are just avid fans of fine drink to attend the party. If you’d like to attend, head over to the Scene site, and leave a comment with your favorite cocktail that includes vermouth. If you specifically mention that “ sent me” in your comments, we’ll make sure that you get an extra chance to win and we’ll ensure that at least one of the winners comes from DMC entries.

It couldn’t be simpler! Click on over there and play. Here are the details of the party so you know what you can win:


Join Us for the Launch of Atsby New York Vermouth,
A New Line of Intensely Flavored Vermouths
Handcrafted in America, on Wednesday, March 13, 2013


Abandon any notion of Vermouth being bland! Join us to experience the launch of Atsby New York Vermouth in Tennessee. Its blonde version, Amberthorn, and a slightly sweeter bourbon-hued Armadillo Cake, both differ from their European counterparts and use bold, flavorful and unconventional ingredients from New York State and around the globe. These highly aromatic yet nuanced New Vermouths represent a fundamental rethinking of the long-neglected Vermouth category and can be sipped and enjoyed neat, chilled, on the rocks or mixed in a favorite cocktail.

Adam Ford, creator of Atsby New York Vermouth, will lead us through a tasting of the vermouths.

Jeremiah Blake, Head Bartender at Holland House Bar and Refuge, will serve four new vermouth cocktails

Adam became a fan of artisanal vermouth while hiking on the Tour Du Mont Blanc in Italy. Inspired, he established his own company, Rhys & Rylee, with one goal: to create a revolutionary new style of American vermouth sourced from the best local ingredients found in his native state of New York and beyond.


Wednesday, March 13, 6:30 p.m. to 9 p.m.


Holland House Bar and Refuge
935 W Eastland Avenue, Nashville, TN

Remember, this event is by invitation only, so you’ll need to check the Scene site on Monday March 11 to see if you’ve won.

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