January 16th, 2014 by Dipsomaniac

I’ll Bet You Didn’t Know You Like Japanese Whiskey…


Well, if you’re a fan of Four Roses or now Jim Beam, you’re drinking bourbon from a Japanese company. Not that there’s anything wrong with that.

Suntory, the Japanese company made famous in the States by Bill Murray’s commercial in the movie Lost in Translation, is a massive enterprise. They already own a long list of alcoholic and non-alcoholic drink companies including Midori and Orangina. Earlier this week, they announced that they were purchasing Beam, Inc. for $16 billion (with a “b”) including the assumption of a few billion in debt. The brands previously held by Beam include, of course, Jim Beam plus Maker’s Mark, Sauza, Canadian Club and Courvoisier.

This makes Suntory the third biggest liquor company on the planet. But should you expect any change in your bottle of Beam? A miso-flavored whiskey, perhaps? Probably not, since Suntory has announced that corporate offices will stay local and current management will continue to run the business.

They’ll just be sitting a little taller in their office chairs thanks to that big stack of cash in their back pockets. Kampai!


Bourbon, News

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